Google Inc.’s planned wireless service may launch by the end of March, but it will work only on the company’s latest Nexus brand smartphone and not on other phones using Google’s Android operating system, people familiar with the matter said.

Scheduled to launch at the end of March, and reportedly codenamed “Nova,” . It won’t even be available on the Nexus 5, which is still being sold by Google, four months after the launch of its successor.

Nova is being launched to demonstrate new innovations in wireless service that Google hopes larger carriers will adopt. Like the company’s fiber broadband efforts, it hopes to show companies and consumers what’s really possible with today’s technology.Our goal here is to drive a set of innovations which we think the system should adopt,” said Google’s SVP Sundar Pichai during an announcement at Mobile World Congress in.If it’s a success, Google may expand its reach to additional locations, or to more devices, but for now the company says Nova will be rolled out on a “small scale.”


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