Ever heard about Itel? No? Born based on the understanding of people’s desire to connect, Itel was launched by its parent company – Transsion Holdings – with a focus on delivering cost effective and high-specification mobile devices. As an outcome of this unique integration of an understanding of the consumer requirement, affordability and quality, Itel is already widely accepted in the vast markets of China and Africa. The company has sold over 70 million devices since its inception and the brand has a prominent presence in over 37 international markets.
In an announcement that emphasizes the impact of the stigma in the overseas market, Itel, the hi-tech innovative brand for the masses, has been ranked 51st in the list of the ‘Most Admired Brands in Africa’ in 2015. The latest rankings by African Business, Africa’s biggest business magazine, saw the company move up 21 positions to be ranked above other leading global brands such as Toshiba, Sharp, BlackBerry, and Facebook.
Speaking on the announcement, Mr. Sudhir Kumar, CEO, itel Mobile India, said, “itel was established to make quality mobile connectivity solutions accessible to the aspiring consumer base across the world. Being named amongst the ‘Most Admired Brands in Africa’ highlights the difference we have made to the continent’s consumers by bridging the technological gap between the urban and rural geographies. We will be looking to build on that success and consolidate our presence in India by delivering best-in-class features at highly cost-effective prices. Our products have already received an impressive response from the country’s consumers, and we are confident that we will be able to drive the cause of Digital India through our state-of-the-art innovations and feature-driven products.”
Itel has sold more than 70 million headsets worldwide and in 2014 it was at 72 on the list of ‘Most Admired Brands in Africa’.