LeEco has today announced its foray into the offline retail space in India with its popular budget smartphone Le 1s. As part of the first launch phase, it has kick started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, the company plans to cover close to 70% retail stores across India that contribute to mobile sales, by the end of September 2016.
Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said,
“We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country”.
Initially available exclusively on Flipkart, Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi.
The company has notably sold 500,000 smartphones in 100 days in India, since launch.