Today LeEco launched its ecosystem membership program in India, coupling with its “Made for India” Superphone Le 1s Eco. LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start at 2 pm on May 3, 2016.

William Lee, Content VP of LeEco, APAC, said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV.  LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”

Speaking on the same occasion, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special ‘Made for India’ Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”

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LeEco India launched its ecosystem-based membership program, which includes content, experience, and service at this outcome. Besides providing users with rich and high-quality content, this innovative membership program also incorporated a comprehensive eco-services, like personal clouding services -LeEco Drive, LeMall, and Aftersales services.

The exclusive Live and Le Vidi under LeEco’s membership could reshape the entertainment industry and change the way users consume entertainment in India. Earlier this year, LeEco had outlined its strategy to focus on the content ecosystem in India, announcing its partnerships with Eros Now and YuppTV. With the aim to provide its customers a consistent viewing experience on their phones, loco has been actively working with stakeholders in the Indian market to curate country-specific content for its users.

LIVE

Now you can pack your favorite TV channels along, enjoying 100+ rich Live channels on their Superphone with ‘Live’ (powered by YuppTV). With top television channels like Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and many others.

Le Vidi

With Le Video, users can capture the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga – Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumer entertainment options that will truly redefine Entertainment to Supertainment.

With Le Video, users can capture the best of Indian movies now (powered by Eros Now). From enjoying the grand epic love saga – Bajirao Mastani, the latest blockbusters like Bajrangi Bhaijaan, Tanu Weds Manu Returns and other 2000+ titles and latest blockbusters across Hindi, Tamil, Telugu, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Bengali and English, LeEco’s Superphones will undoubtedly offer consumer entertainment options that will truly redefine Entertainment to Supertainment.

Live and Le Vidi will be useable to all new Superphone users. Existing LeEco Superphone users can expect an OTA (Over the Air) software upgrade within May.

LeEco Music
At the mega event, LeEco also announced its partnership with Hungama Music, India’s largest on-demand music destination, as its Music Service.

Hungama Music provides 3.5 million + tracks to choose from and the music are offered in 25 Indian languages. Users can even experience a personalized playlist with their favorite songs on top and being recommended. Besides that, LeEco India will also provide more than 50 live online concerts from around the world, streaming directly to all LeEco members with Superphones. LeEco music with Hungama services will be online at the 3rd quarter of 2016.

How Much Will It Cost You?

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LeEco launched its Supertainment package at Rs 10,899 including Le 1s Eco for Rs 9,999 and a one-year content membership fee of Rs 4,900 and a LeEco offer of Rs 4,000. For the first flash sale at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999.

LeEco announced its content membership fee as of Rs. 490 a month or Rs. 4900 a year, and any person who buys a year content membership is entitled to get a hardware price deduction of Rs 4,000.

LeEco has a global “Hardware Freebie Day” on April 14th, 2016, and a total of over RMB 2.36 billion (24.2 billion Rupees) sales were achieved across the LeEco ecosystem, including RMB 2.02 billion (21 billion Rupees) in membership subscription revenues.

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shinendrakumar@beamdroid.com'
Shinendra is an avid android fan and founder of beamdroid.com. Mobile technology has been his first priority ever since. He's currently doing B.E. and As an avid android fan and writer nothing pleases him more than to write about the exciting world of Android and Gadgets. He hopes to provide the latest Android news and reviews about the products. When not making words happen on the Internet, he can be found playing guitar and surfing on cellphone.

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