Previous rumors suggested that Lenovo will vanish the Motorola brand; regarding this Motorola has issued a letter on its official blog. Motorola Mobility isn’t going away but it will continue to keep playing a central role in Lenovo’s smartphone business. “Moto” is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way. “Moto” brand, continues to play a prominent role, and will remain on our products and in marketing. That means you will still get Motorola branding on product packages but it wouldn’t be used for marketing instead company will use Lenovo.

Lenovo will still use the Moto line products as its high-end offerings. You will still get devices called Moto E and Moto G but they will come as Moto X by Lenovo from now on.


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