#OneMore campaign has been launched last week and this campaign is not about selling OnePlus products rather than OnePlus is trying to focus on the brand’s “Never Settle” philosophy. The campaign is formed up of many small stories and moments and is based together on the anthem of OnePlus.
Commenting on the campaign launch, Karan Sarin, Head of Marketing at OnePlus, said “OnePlus started with a simple, bold idea: to make a better phone. But, not just a better phone – a better way of doing things. Our ‘Never Settle’ philosophy drives us to strive for the best and not rest till we’ve found it. We believe this ‘OnePlus’ spirit exists in all of us. While we may have achieved something, we still believe that we can do better. With this campaign, we want to send out our brand message and build that philosophical connect with our community and future users and get them to be part of the ‘Never Settle’ way of life.”
The hunting expedition has been shot by well-known Stockholm-headquartered Seventy Agency, which has previously worked on Google and IKEA.
Vinod Eshwer, Executive Creative Director, Orchard Advertising, added, “Never Settle comes out of divine discontent – the desire to endlessly improve by giving it one more shot. And one more. Because the best is always yet to come. The film was shot in Spain as the landscape offered a wide variety of locations that suited the situations. It lends much grace to the campaign, a touch of superiority, authenticity and perfection. The narrative will inspire young minds to simply be the best, thus symbolising what the brand stands for.”
The crusade has already crossed a one million mark on YouTube. By launching this campaign OnePlus want you to join the “Never Settle” moment. You can view the film here: OnePlus Never Settle Brand Film – #OneMore