Paytm, India’s largest mobile commerce platform is betting big on the omni-channel retail format. It is tying up with offline players in the realm of mobile and electronic appliances and enabling them to list their stores on its e-commerce marketplace.

It has already joined hands with 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers as a part of its omni-channel strategy. With this move, Paytm users can choose the offline store from where they wish to buy their products. The omni-channel model adds unprecedented convenience and flexibility to the purchase process for its customers.

Amit Bagaria, Associate Vice President – Paytm said, “With Paytm, the offline retailers will be able to create a brand-specific store on our platform. They will be able to expand their reach significantly and drive sales by leveraging the power of e-commerce. We are focussing on mobile stores and large appliance retailers at the moment as there are a fixed set of SKUs. But we will soon be branching out with this model into other segments as well.”

The online retailer will also empower the offline players with analytics and data that they can use to scale up their virtual brands better. The stores can create their own content on Paytm and engage with customers in a way that their brand personality remains intact on the online domain as well.

Previous articleFive Fun Apps To Redefine Your Valentine Day
Next articleGrab Le1S Silver Superphone at the 16th Feb Flash sale on Flipkart'
A 21 years old someone who loves watching cricket and football. Smartphone Aficionado. He currently uses a HTC One M8 as his daily driver which he is deeply fond of. Afnan has always loved technology. He love the excitement each day of what new Android devices will be released. Afnan is currently studying Applied Economics. When Afnan isn’t writing or in class, you can always find him tinkering with a cellphone. One more thing about Afnan is that he has a soft corner for HTC devices.


  1. Nice post. I learn something new and challenging on websites I stumbleupon every day.

    It will always be useful to read through content from other writers
    and practice something from other web sites.

  2. Good day! I simply wish to offer you a huge thumbs up to your excellent information you
    may have got here for this post. I am just coming back
    to your site for further soon.

  3. Hi fantastic blog! Does running a blog like this take a lot of work?
    I’ve absolutely no understanding of computer programming but I had been hoping to start my own blog soon. Anyways, if you have any
    suggestions or techniques for new blog owners please
    share. I know this is off topic however
    I simply wanted to ask. Cheers!

  4. I used to be recommended this website by using my cousin. I am now not sure whether this create is written through him as nobody else
    realize such designated about my trouble. You are incredible!



Please enter your comment!
Please enter your name here