Paytm, India’s largest mobile commerce platform is betting big on the omni-channel retail format. It is tying up with offline players in the realm of mobile and electronic appliances and enabling them to list their stores on its e-commerce marketplace.
It has already joined hands with 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers as a part of its omni-channel strategy. With this move, Paytm users can choose the offline store from where they wish to buy their products. The omni-channel model adds unprecedented convenience and flexibility to the purchase process for its customers.
Amit Bagaria, Associate Vice President – Paytm said, “With Paytm, the offline retailers will be able to create a brand-specific store on our platform. They will be able to expand their reach significantly and drive sales by leveraging the power of e-commerce. We are focussing on mobile stores and large appliance retailers at the moment as there are a fixed set of SKUs. But we will soon be branching out with this model into other segments as well.”
The online retailer will also empower the offline players with analytics and data that they can use to scale up their virtual brands better. The stores can create their own content on Paytm and engage with customers in a way that their brand personality remains intact on the online domain as well.